BEDROCK STRENGTH AND CONDITIONING
branding, web design, promotional materials
I developed a brand identity, promotional materials, and web presence for a local personal trainer focused on providing services for queer and trans community.
![bedrock-hero](http://victormoreno.cool/wp-content/uploads/2023/11/bedrock-hero.jpg)
![bedrock-hero](http://victormoreno.design/wp-content/uploads/2023/11/bedrock-hero.jpg)
How does one do fitness branding, without doing fitness branding? For this identity, I moved entirely away from traditional muscle-and-weights photos and instead focused on strength found in other forms, all tempered with soft colors and textures to emphasis the focus on creating a welcoming environment.