SEE AMERICA: JOSHUA TREE
illustration, layout
Originally designed as part of a student project, this poster illustration series took on a life of its own and has been featured in numerous nationally-sold products, most notably in a t-shirt campaign for Target. Created as a part of the Creative Action Network's See America campaign, this poster takes inspiration from the desert, long days, road trips, and big skies. Joshua Tree is full of wonders; it is just as fun to take the day to drive through the park as it is to stop and explore one of the sites. I tried to capture the particular sense of magic felt within the park through the use of color and texture on this poster.
![jt-poster-mockups-single-day](http://victormoreno.cool/wp-content/uploads/2016/05/jt-poster-mockups-single-day.jpg)
![jt-poster-mockups-single-day](http://victormoreno.design/wp-content/uploads/2016/05/jt-poster-mockups-single-day.jpg)
In my research for these posters, I discovered that one of Joshua Tree’s primary attractions is its proximity to LA. Its relatively short driving distance makes it a popular destination for weekend road trips. The first poster invokes the feeling of being on the road with wide open skies and distant focal point.
![jt-poster-mockups-single-night](http://victormoreno.cool/wp-content/uploads/2016/05/jt-poster-mockups-single-night.jpg)
![jt-poster-mockups-single-night](http://victormoreno.design/wp-content/uploads/2016/05/jt-poster-mockups-single-night.jpg)
This design was featured in the 2017 and 2018 See America Calendar, other Creative Action Network campaigns, and as a t-shirt avilable for puchase within Target stores.